Bernstein-Rein (BR) is an independent marketing and communications firm established in 1964 and located in Kansas City, Missouri. Bernstein-Rein was named one of the top 10 branding agencies of 2009 by Advertising Age.
Company history
In the 1990s, Bernstein-Rein developed its own retail business, Beauty Brands, creating a retail approach it describes as "InsideOut Retailing". The agency's philosophy is "Be Real."
The agency was involved in the development of the McDonald's Happy Meal in 1976, and works with multiple McDonald's cooperative regions. Bernstein-Rein also worked with Walmart between 1974 and 2006, during which time it helped to grow the retailer from a small Bentonville, Arkansas chain to the largest in the world. In 2012, the company's clients included Banfield Pet Hospital, MetLife Employee Benefits, Black & Veatch, PetSmart, Christopher Elbow Artisanal Chocolates, Clayton Homes, CrockPot, Havertys Furniture, Hostess Brands, Mr. Coffee and Nebraska Book Company.
At one time, BR was one of the six largest independent ad agencies in the United States, with 350 associates and annual billings of more than $500 million. In 2008, after losing accounts with Walmart and USAA, its gross income was $45.1 million.
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